Invaluable resources that will make all the difference in meeting your goals.
Whether you’re creating or evolving a brand, building a new website or iterating on an existing website, these guides can assist you wherever you are in the process. Of course, we’d love to work through these with you, but feel free to take advantage of them on your own and just hit us up if we can be of service!
Building Your Brand
Perform research, position your brand, define your buyer persona and create your brand persona.
Developing Your Messaging
Identify your buzzwords, create a long description, develop teaser options and define your short description.
Creating Your Brand Persona
Define your brand personality traits, essence, voice and identify your image.
Creating Your Buyer Persona
Identify your persona's background, goals, challenges, channels and more.
Identifying Your Target Audience
Answer these questions to fully define your target audience.
Coming Up With Buzzwords
Generate a list of buzzwords and begin to identify key messaging elements.
Preparing For Your Logo
Complete preparation checklist for creating or redesigning your new logo.
Researching For Your Brand
Complete checklist for performing comprehensive research for your brand.
Preparing For Your Website
Perform industry, competitor and user research. Review data and identify your technical requirements.
Creating Your Sitemap
Perform a group workshop to determine your website sitemap.
Identifying Your Audiences & Outcomes
Define your user audiences and the desired outcomes.
Understanding Your Users
Review details to gather and ways to research your user(s).