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Maintaining a friendship can cause positive ripples

Sailfish Group Logo
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"Damn, I absolutely love working with you guys... it’s like hanging out with friends, but we get shit done!"

— Dr. Morris

We’ve been connected to Charissa Brannon for years, but we first worked with her when she was with ShawnTech. We supported her as an extension of the in-house marketing team in executing branding design for their collateral and tradeshow displays. We’ve even had the opportunity to support her friends and their local ministries with branding, such as Reign-Bow Ministries. Eventually, Charissa decided to go out on her own with her husband Ryan to launch a marketing consultancy business, the Sailfish Group.

How do you brand a marketing consultancy group that came to the table with a vision?

She asked if we’d be interested in supporting the branding of their new company and of course we were excited! The name alone was going to be a ton of fun to experiment with, let alone we once again would be working with Charissa. We dove right in, learning all the things about sailfish. The team especially enjoyed this part. We started with a ton of thumbnail sketches around the concept of sailfish. After honing in, we took the best and begin to experiment with color palettes. We ultimately landed on two color palettes to present. Out of the options we presented they narrowed it down to one. From here, we played with several variations and small tweaks before finalizing their new logo. After finalizing the logo, we also created her first marketing piece to show off the new brand, their business card.

Charissa been a special kind of client and friend over the years and we’ll look forward to the next opportunity to work together.


Interested in developing a brand?