Consistency, detail and care lead us to happiness, appreciation and friendship
"I appreciate their ability to focus on the customer's needs first."
— Faye Barlage, Corporate Communications manager
After Midmark developed their new brand, they asked CreativeFuse to support the roll out to their 1,700+ employees. While we played more of an execution roll in this, with Midmark leading the charge, and continue to do so today, there was a level of consistency and detail that they were asking for and we gave great care in delivering. From internal emails and facility displays/signage, to event posters, digital photography and other collateral, we’ve made sure to keep the brand implementation consistent with their new vision. They clearly care deeply for their employees, and we wanted to be sure that message was presented loud and clear.
How do you implement a new brand company-wide?