How do you introduce a new brand to your company?
When LION decided to move to a new facility, they wanted to take this opportunity to really showcase their full suite of products and services. We contracted with them to design, develop and install a series of wall displays, wayfinding signage and posters throughout the top two floors. They were planning to have customers walking through on a regular basis, so they wanted to be sure it made a big impact from the moment they walked in. We delivered by starting with an all-encompassing 40’ product showcase mural and massive halo-lit acrylic logo as you first enter the lobby. From there you’ll find a number of more specialized graphics that cater toward their different audiences, as well as highlight their near 100-year company history.
Since the facility build-out, we’ve done a variety of other projects as well. From collateral and videos to package design, and trade show backdrops to additional facility signage at some of their other locations, it’s been a fun journey to say the least!